THE highly anticipated launch of IKYK, a brand five years in the making, took place at Shangri-La EDSA Hotel on Feb. 28, 2025.

Media friends, business partners, and employees gathered to celebrate the realization of Dr. Maja Reyes' vision.

Reyes, IKYK's president and founder, expressed her excitement: "IKYK represents years of research, hard work, and unwavering belief. Seeing it all come together tonight is indescribable."

A key highlight was the announcement of actress Kylie Padilla as IKYK's official brand endorser.

Reyes shared, "Kylie's advocacy for sustainability aligns perfectly with IKYK's values. I always knew she was the one to represent this brand, and I'm thrilled she agreed."

She also thanked GMA for making the partnership possible.

Cheers erupted as IKYK's mission — sustainability, innovation, and empowerment — took center stage.

With the tagline "No Fuss, Fast Skincare," IKYK promises hassle-free solutions for today's busy consumers.

Reyes and her team are set to take the brand to new heights.