Read this in The Manila Times digital edition.
LESTER PIMENTEL ONG
Chairman
Binondo Food Group
BEFORE he became a respected TV director and filmmaker, Lester Pimentel Ong, a Chinese-Filipino wushu athlete, ventured into the food industry, launching Rice in a Box in 2000. This fast-food concept, serving fried rice with various toppings, marked the beginning of his diverse entrepreneurial career.