Ferrari's Luce leads bold leap into uncertain electric era

By Reuters

May 26, 2026 12:08 am

ROME — As its sports car rivals tap the brakes on a shift to electric vehicles (EVs), Ferrari will take a leap into an uncertain era on Monday with the launch of its first fully electric car, betting it can connect with drivers even without a throaty engine roar.

With a top speed of 310 kph (193 mph), Ferrari’s four-door Luce — meaning “light” in Italian — will carry a price tag of more than €500,000 ($586,000).

Employees work at Ferrari's new 'e-building' facility, where the luxury sportscar maker is testing lines before an expected start of car production in early 2025, in Maranello, Italy, June 21, 2024. REUTERS

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