Business > Boardroom Watch
The smell of redemption

After almost three decades of discipline, reinvention and relentless work in showbiz, Baron Geisler distills his hard-earned life lessons into Stay24, a fragrance brand that reflects patience, purpose and the power of longevity.

IN an industry crowded with celebrity-backed ventures that often fade as quickly as they appear, Baron Geisler’s move into the perfume business arrives with a quiet defiance.

Stay24, a French-inspired perfume line under Pariscents, is not marketed as a quick win nor positioned as a novelty attached to a famous name.