FROM its launch about 20 years ago to around 2020, Ayala Mall’s TriNoma was an atypical transactional hub where people mainly passed through to buy products. Only a couple of weeks ago, the Quezon City hub rebranded itself as a premier retail environment where people, especially families, will not just shop but congregate and stay for hours while building relationships.

During the press conference on May 16, Ayala Malls CEO Paul Birkett said that TriNoma’s “reinvention” has been “designed with the community in mind. To make every journey simpler and more seamless. It's about improving the experience in every moment to shape how each and every one of you lives and spends time here.”