MASSIVE crowd excitement was seen as leading global artificial intelligence (AI) device provider Honor Philippines officially kicked off the first day sale of the highly anticipated Honor 600 Series at the SM Mall of Asia Music Hall on May 30.

The celebration transformed the iconic venue into a full-scale fan fest, highlighted by a star-studded lineup of performers and celebrity guests such as the up-and-coming P-pop sensations FINA and It All Started In May, newly crowned Miss Philippines queens Allyson Hetland, Jenrose Javier, Trexy Roxas, Marian Arellano and Catherine Wardle, and reigning Miss Earth Philippines 2025 Joy Barcoma as the host.

As for the main show, Rabin Angeles and Angela Muji delighted attendees with special performances and fan interactions. The crowd erupted even more as James Reid took the stage to serenade the thousands of fans who attended the event, while Mayonnaise capped off the celebration with a crowd-pleasing set that had the entire venue singing along.

HONOR FEVER Long lines, big stars and huge excitement mark Honor 600’s first day sale. PHOTO FROM HONOR

Beyond the entertainment, visitors enjoyed immersive demo zones where they explored the Honor 600’s revolutionary AI capabilities, including AI Image to Video, AI Eraser, AI Outpainting and its advanced portrait photography features.

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The successful first day sale event marks another major milestone for Honor Philippines following the successful launch of the Honor 600 Series.