THE Taiwan Tourism Administration (TTA) recently held the Taiwan Travel Fair 2026 at the Glorietta Activity Center in Makati City from June 12 to 14, 2026, marking another milestone in strengthening tourism exchanges between Taiwan and the Philippines.

Carrying the tourism brand campaign “Taiwan — Waves of Wonder,” the three-day fair showcased Taiwan’s diverse travel experiences, vibrant culture, culinary treasures, natural attractions and world-class tourism offerings to Filipino travelers seeking their next international destination.

The formal opening ceremony was led by Cindy Chen, director of the Taiwan Tourism Information Center in Manila and Bangkok under the TTA. Joining the ceremony was Minister Dustin Yang, deputy representative of the Taipei Economic and Cultural Office in the Philippines, who highlighted the growing people-to-people connections and tourism cooperation between Taiwan and the Philippines.

The event opened with cultural performances, featuring the dynamic Diabolo Walker act and an energetic Zumba presentation.

A special recognition ceremony was also held to honor tourism and event partners whose support has contributed to promoting Taiwan as a preferred destination among Filipino travelers.

Fair visitors explored interactive destination exhibits, tourism information booths, airline and travel agency offers, cultural showcases and exclusive travel promotions available throughout the three-day event.

The Taiwan Travel Fair served as a platform for strengthening tourism partnerships between Taiwanese tourism stakeholders and Philippine travel trade professionals, paving the way for increased visitor arrivals and tourism collaboration in the years ahead.