MANILA, Philippines — Rising Thai actor Tate Myron has secured his first major endorsement in the Philippines after being named the newest youth ambassador of wellness company IAM Worldwide, marking the firm's first partnership with a celebrity from Thailand as it expands its roster of international endorsers.
The announcement is part of the company's 2026 "IAM Next" campaign, which spotlights emerging Asian personalities shaping youth culture, entertainment and lifestyle trends. Tate follows South Korean K-pop group AHOF, which joined the brand's roster earlier this year as the company continues to pursue a broader presence across Asia.
As part of the partnership, the 22-year-old Thai-British actor traveled to Manila in June for a series of campaign shoots, promotional activities and his first media appearances in the Philippines. During the visit, he also participated in magazine cover shoots and became the new face of the company's Amazing Organic Barley Gummies.
Known for his breakout role as Police Captain M.L. Ronnajak Juthathep in the Thai television drama “Dhevaprom: Jaipisut,” Tate has emerged as one of Thailand's promising young actors, representing a new generation of Asian entertainers with growing regional appeal.
In a statement, IAM Worldwide said Tate's appointment reflects the company's strategy of partnering with influential young personalities who resonate with today's digitally connected generation.
"Following our successful collaborations with some of South Korea's biggest stars, we are excited to further expand our Asian presence by officially welcoming Tate Myron as our very first ambassador from Thailand. Tate brings a youthful energy, vibe, and international appeal that perfectly aligns with the 'next gen' direction of IAM Worldwide," the company said.
Tate expressed enthusiasm about the collaboration, saying he immediately felt welcomed by the team behind the brand.
"I am truly honored to become part of the IAM Worldwide family. From the moment we first met, I immediately felt the warmth and passion of the IAM team. Their generosity and willingness to support my career made me excited to visit the Philippines and explore opportunities here. I look forward to see what we can do together and build a stronger connection with Filipino fans through this partnership," he said.
The collaboration comes as entertainment and cultural exchanges between the Philippines and Thailand continue to grow, with Thai actors gaining wider recognition across Southeast Asia through television, streaming platforms and social media.
Fans can expect a series of campaign launches, behind-the-scenes content and digital collaborations featuring Tate in the coming months as the company continues to blend wellness, lifestyle and entertainment in its regional marketing efforts.
Born in Dublin, Ireland, Tate is based in Bangkok and is currently signed under Thai television network ONE31HD. He graduated with second-class honors from Chulalongkorn University with a bachelor's degree in Language and Culture under its international program.