THE Philippine Marketing Association (PMA) unveiled its 55th Annual Marketing Conference, positioning it as its most ambitious event since the organization was founded in 1954. Officially launched at Hilton Manila in Newport World Resorts on June 24, the conference carries the theme “ONE MAP (Omni Network Ecosystem Marketing Agility Protocol): Charting the Future of Marketing.”
Scheduled at Hilton Manila for. Sept. 23, the event will be complemented by an on-demand hybrid program running until November, extending access to participants across the region.
The ONE MAP framework combines two core concepts. The Omni Network Ecosystem focuses on integrating customer touchpoints, strategic partnerships, and engagement platforms into a unified system, while the Marketing Agility Protocol emphasizes adaptable strategies and standardized processes that enable organizations to respond effectively to changing market conditions.
Participants will engage in six program pillars, including meet up day, digital experience, business networking, featured company visits, fellowship gala, and the marketing gambit cup. Conference sessions will explore topics such as AI-driven consumer journeys, creator economies, retail media, brand loyalty, budget optimization, organizational agility, and crisis management.
A key highlight is the Marketing Gambit Cup, an industry challenge where delegates will develop Marketing Agility and Business Resiliency Plans using real business case studies. The initiative encourages participants to apply conference insights to practical business scenarios, with the top three teams earning scholarships to the Marketing Institute of the Philippines' Marketing Professional Certification Review Program.
Through ONE MAP, PMA aims to equip marketing professionals with practical strategies and collaborative experiences that prepare them to navigate disruption and drive innovation in an evolving business landscape.