Generating P113,273,411.00 million in sales leads, the Philippine delegation showcased the country’s award-winning dive destinations and offered special packages from discounted accommodation rates to guided liveaboard adventures.
The three-day event gathered a total of 10 Philippine dive outfits, namely Aldive Corp., Buceo Anilao Beach and Dive Resort, Dauin Silver Reef Dive Resort, Garden of Eden Dive Resort, Kasai Village Dive Resort, Lalaguna Villas Luxury Dive Resort & Spa, Logon Fish Buddies Dive Center, M/Y Resolute (Liveaboards), Slam’s Garden Dive Resort - Ocean Passion and Umali Dive Center Corp.
Dive enthusiasts, mainly from Malaysia, visited the 72-square meter Philippine country pavilion, which was designed with colorful underwater images shot from the country’s renowned dive locations.
The Philippine dive delegation recorded strong interest in destinations such as Palawan, Negros Oriental, Batangas, Cebu and Mindoro, with visitors also expressing enthusiasm for specialized experiences, including pelagic and wreck diving.
Though MIDE is a consumer-based event, the TPB organized business-to-business meetings through its Market Representative in Malaysia. A total of 142 meetings were scheduled, allowing Philippine dive stakeholders to establish stronger partnerships with Malaysian dive agents and further increase sales.