FORD Philippines has opened its new Ford Learning Center in Calamba, Laguna, giving the company’s dealer network a larger and more modern facility for technical and customer service training.
The 1,500-square-meter complex replaces Ford’s previous 110-square-meter training area in Makati and will officially become the new home of the Ford Academy beginning this July 15.
The move significantly expands the company’s training capacity as vehicle technologies continue to evolve, particularly with the growing adoption of electrified models.
Designed to replicate a working dealership, the facility features seven mechanical bays, including one dedicated to electric vehicles (EVs), allowing technicians to undergo hands-on training in vehicle diagnostics, repairs, and certification for both internal combustion engine (ICE) and EV models.
The workshop is equipped with two-post and four-post lifts, modular equipment that can be reconfigured depending on training requirements, six air-conditioning units, and an exhaust extraction system to maintain a safe and comfortable learning environment.
Beyond technical training, the Learning Center also supports sales and customer service development. A 195-square-meter reception and showroom area is designed for vehicle presentations and product training, while four flexible classrooms can accommodate more than 100 participants per session.
Smaller meeting rooms are available for coaching sessions and assessments. The facility also has a 72-seat cafeteria and a 24-seat office extension.
The entire building is connected through a high-speed network, allowing live online collaboration and remote training sessions when needed.
“The opening of the Learning Center is not just about opening a new building; it is about building the future of Ford in the Philippines. It represents our strong commitment to this market to our customers, our partners, and our people,” said Pedro Simoes, managing director of Ford Philippines.
He added that while Ford continues to introduce new products and technologies, delivering a strong ownership experience remains equally important.
Pushparaj Muthusamy, director of Ford Philippines’ Customer Service Division, said the new facility will help prepare dealership personnel for rapidly changing vehicle technologies.
“As vehicle technologies rapidly evolve from advanced connectivity to sophisticated safety features and electrified systems our dealership teams must be equipped with the highest level of technical mastery, product knowledge, and customer-handling skills,” he said.
The Learning Center complements Ford’s continuing investments in its aftersales network. In 2024, the company opened its Parts Distribution Center in Laguna to improve parts availability nationwide.
Ford customers also have access to several aftersales programs, including Online Service Booking, Mobile Service Vehicle, Express Service, Service Price Calculator, and Pickup and Delivery, all aimed at making vehicle ownership more convenient. MIKA FERNANDEZ-DAVID