AS the country continues to strengthen its efforts to grow the Muslim tourism sector, hotels and properties endeavor to further enhance and elevate their Muslim-friendly offerings to cater to this thriving tourism segment.
Reinforcing its commitment to inclusive hospitality, The Ascott Limited Philippines continues to create welcoming and meaningful experiences that cater to the unique needs of every guest. In recognition of these efforts, eleven properties were awarded 2-Crescent Star Rating Certifications, while Citadines Bacolod City attained the prestigious 3-Crescent Star Rating Certification.
QR codes placed at the front desks of these properties direct guests to a Qibla tool or application, enhancing the overall experience tailored for Muslim travelers. Selected staff members from each property also completed and passed the Muslim-friendly assessment, especially from the operations department. Properties with their own food and beverage outlets offer Muslim-friendly food options, while others provide a list of recommended nearby Halal dining destinations.
CrescentRating is the world’s leading authority in providing ratings and certifications to Muslim-friendly accommodations, restaurants and attractions. This helps Muslim travelers identify venues and businesses that meet their needs, including appropriate food offerings, prayer facilities and culturally attuned experiences.
More Ascott properties are awaiting final vetting of CrescentStar certifications as we aim for 100 percent CrescentStar certification for the group by the end of 2026.