OVER the years, many MSMEs have attended countless seminars on digital marketing, social media, e-commerce and online selling. They have listened to discussions about platforms, trends, algorithms, engagement strategies and content creation. Yet many still struggle with implementation.

In many cases, the challenge lies in the gap between learning concepts and applying them to the realities of running a business. Entrepreneurs leave training sessions with notes, screenshots and presentation slides, but once they return to day-to-day operations, implementation often slows down or stops completely.