Years after winning Miss Universe 2015, Pia Wurtzbach continues to evolve in the public eye — from beauty queen and actress to entrepreneur, fashion personality and advocate. Her latest campaign reflects another aspect of that evolution: skin care and self-renewal.

Wurtzbach recently fronted the launch of Belo Genesis Lift, a doctor-developed treatment by Belo Medical Group that combines the contour-focused Belo Liftera Prima with the Belo Beauty Cocktail, a blend designed to improve skin hydration, elasticity and overall texture. The treatment was introduced during a media event held at Belo Nexa.