WITH fuel prices continuing to weigh heavily on Filipino motorists, Toyota Motor Philippines appears poised to use the 2026 Philippine International Motor Show (PIMS) as a showcase for its growing range of electrified and alternative-powered vehicles.

Toyota confirmed it will take part in the four-day motor show organized by the Chamber of Automotive Manufacturers of the Philippines Inc. (Campi) from June 4 to 7 at the World Trade Center in Pasay City, with the company promising a display built around its “Toyota Choice” theme and its global Beyond Zero mobility strategy.