THE Travel Madness Expo (TME) returns from July 10 to 12 at Halls 1 to 4 of the SMX Convention Center Manila, bringing together airlines, tourism boards, accredited travel agencies, hospitality providers, and financial institutions for exclusive travel deals and expert planning assistance.

Since its launch in 2012, TME has become one of the country’s leading travel trade events, encouraging year-round travel while strengthening domestic tourism and international connectivity.

Malaysia Airlines is this year’s Official Airline Partner, while Philippine Airlines serves as National Airline Partner. The Department of Tourism’s

“Discover More to Love” campaign will also be featured, alongside new international exhibitors from Georgia, Czech Tourism, and Papua New Guinea, joining returning participants from Japan, South Korea, Taiwan, Hong Kong, Malaysia, and Guam.

Carrying the theme “Where every journey tells a story: From madness to memories,” TME 2026 reflects the growing preference for purposeful, experience-driven travel.

“When you walk onto the expo floor, you engage directly with airlines, tourism boards, and accredited travel partners offering exclusive packages,” said chairperson Paz Alberto, noting that many bundled deals are unavailable through standard online booking platforms and that travel agencies remain valuable for complex itineraries and group tours.