The Sunday Times Magazine > Places and Palates
Anthony Jennings finds comfort in a ‘world of ramen’

Anthony Jennings takes on one of his most unconventional endorsement projects yet as the new face of Kyu Kyu Ramen 99, starring in “World of Bowl,” a brand film that blends comedy, emotion and surreal storytelling to explore how a simple bowl of ramen can provide comfort amid the pressures of daily life.

“World of Bowl” follows Jennings as an ordinary young man navigating the stress, repetition and unpredictability of everyday life. The brand film shows how a bowl of ramen can be a symbol of comfort and escape.